In a resounding scandal… Adidas enlists the help of the amputee Israeli soldier Shalev (Shlio) Biton, in a campaign to promote the service of purchasing a single shoe instead of purchasing an entire pair. Shalf Biton, a sniper in the 931st Battalion of the Nahal Brigade and one of the war criminals who killed hundreds of peaceful demonstrators on the Gaza Strip border during the bloody suppression of the return marches. Shalf Biton and his criminal companions caused the amputation of nearly 200 unarmed Palestinian youth and children during the “return marches” in 2018 as a result of their intentional shooting in the joints with internationally banned explosive ammunition. Peyton appears in the campaign, after he lost his leg as a result of being severely injured during his participation in the aggression against Gaza in 2021.